What is Graphic Design?: part two

Well known brand again. The advert gives a sense of quailty. A very clear cut, bold image. Perhaps meant to just speak for itself.

attik.com

AOL RED- The company looked at how teens looked at the world and how they express themselves to advertise this to them.

The image looks like a 'peace' hand sign, or could also be interpreted as a rabbit. A very simple image but changing it into a character is very clever. It gives something teenagers could relate to, whether it be aggressive, flirty, jokey etc..

White and red has been used again, this is very eye catching used both ways. (with white as a background and red as the forground and vice versa)

The Coca-Cola brand is well known world wide. In advertisements, such as the one below, red and white are usually the colours that are used to represent the drink.

Also, the unmistakable bottle shape is also seen as is the coca-cola typeface.

Even when changing what's on the bottle itself, you still know that it's coke. This would be because of the bottle shape or the brand on the bottle.

Shepard Fairey

When I was looking at the variety of these OBEY GIANT posters, I could see that the majority, if not all of them use the same red, black and yellow colours. These colours really stand out, especially the red and black, and with the mustard yellow really works well.

Also, in the Obama poster, he has used Obama's photo to show 'HOPE'. This would possibly symbolise it more than using someone else's photo or another image.

The Apple Mac logo is a very popular logo, and is well known for quality, technology and expensive.

Again it is a simple image, but shows an 'apple' very effectively.

Paul Rand resigned this IBM logo in 1981.

I really like how he uses images to convey letters. 'I' being an 'EYE' and 'B' being a 'BEE'. The 'M' is kept in the same typo as previous logo, so it hasn't completely changed.

They are very simple symbols, that are quick and easy to understand.

However, this wouldn't work if the symbols were seen separately. I don't think the 'eye' on it's own would make you think of IBM.